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what is DEFINE?
– a business and communications team, with 18+ years of brand strategy leadership.
– an innovative marketing partner, helping identify untapped opportunities to better compete.
– an expert in brand language and relationships, facilitating growth in the near term and for years to come.
TESTIMONIALS
“Allison was one of our strongest leaders at Dr Pepper Snapple Group. She has a great ability to work collaboratively across the organization to get things done and drive results. She is an outstanding marketer who will immediately add value to any business.”
“I have worked with Allison for over 15 years. She is not only an incredible marketer, she’s an incredible leader. If you are looking for someone who can develop a brand strategy based on deep consumer insights and rich data analytics, covert that into creative that drives purchase and makes people fall in love with a brand, AND is able to build leaders and command influence across all levels of an organization then look no further – there is no one better. ”
“I’ve worked closely with Allison for over 20 years and is one of the best brand marketers I have had the pleasure of knowing. She is on one hand analytical and on the other creative. Her energetic approach is insightful and highly collaborative which gives her a unique ability to motivate teams to build relevant brand stories and impactful marketing plans. Allison was an invaluable member of our marketing team and added significant impact to building iconic brands.”
ALLISON METHVIN
Allison is an experienced brand leader, creating the positioning, development and execution of national programs and advertising, rooted in consumer intelligence. She drives cross-functional, senior-level teams through the implementation of marketing plans. Learn more.